Why Digital Outdoor Advertising?




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	When you use the LED technology that drives Outdoor Digital Advertising, you are reaching 100% of the potential customers that pass by your business every single day. Unlike traditional media, people can’t turn your sign off, they can’t fast forward through it, and they can’t change the channel.


	*Most Importantly: People Notice LED Display Advertising*

Nine Out of 10 Digital Billboard Viewers Notice the Advertising Some, Most or Each Time they Pass a Board

“How often do you notice the advertising messages on digital billboards?”

Pie Chart1

Base: Persons 18 years or older living in the Cleveland, OH, Metro area who
traveled on I-77, I-90, I-271 or I-480 in past 30 days

Nearly all travelers who notice digital billboards look at the advertising messages at least some of the time. Ninety percent of respondents who notice digital billboards said they also note the advertising messages on them either sometimes, most of the time or each time. Nearly on-quarter of viewers say they notice the advertising message each time they see a digital billboard.


	*What are the Benefits?*

1. You own the media.
With traditional forms of advertising, you have to pay each time you want to get your message out to your potential customers. With Digital Outdoor Advertising, you can change the message as frequently and as often as you like without having to pay per ad or ad change.

2. You control the content.
With this advertising medium, you have the freedom to promote your business with the specific message at the right time. You choose the message, you choose the timing, and you choose the design.

3. You reach 100% of the potential customers passing by.
Every automobile that passes in front of your establishment will see your advertisements concerning your specials and upcoming events. No other form of marketing can reach that percentage of your target audience.

4. You will see immediate results.
Ads that are presented to passing traffic have an immediate impact on your sales and with effective use of the display can allow you to control the flow of your business.


	*Aren’t LED Displays Just Signs?*

Absolutely Not!

With outdoor digital advertising displays, you have at your disposal the most effective form of advertising available today.

With an LED Video Display, you can promote your goods and services by time of day, day of week, by season, or by local events. Timing is everything when it comes to business, and if you miss the moment, you can’t get it back. With an LED Video Display, you are advertising in real time!


	*How Does LED Display Advertising Compare to Other Media?*


	Digital outdoor advertising delivers your message to the right audience, at the right place at the right time and cannot be avoided. No other advertising media can match this.

Old Media	Limitations
	Cable/satellite segmentation, TIVOs, DVRs, YouTube and portable video devices render TV ads ineffective
	Satellite radio, IPods and MP3 players reduce radio's impact as a local market advertising tool.
	Online media, blogs and portable digital devices are contributing to the rapid decline in circulation and readership of printed newspapers.


	It also costs a fraction of traditional media. For example, see the following chart based on a comparitive study performed by the US Small Business Administration that shows the cost to make 1,000 impressions (CPM) for various media:



		Source: SBA.gov
*What Do the Experts Say?*




	*Ready to Put LED Display Advertising to Work for YOUR Organization?*


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